{"id":164,"date":"2017-02-01T01:15:35","date_gmt":"2017-02-01T01:15:35","guid":{"rendered":"https:\/\/portfolio.cherylplatz.com\/?p=164"},"modified":"2021-05-18T22:54:36","modified_gmt":"2021-05-18T22:54:36","slug":"azure-marketplace-2-0","status":"publish","type":"post","link":"https:\/\/portfolio.cherylplatz.com\/?p=164","title":{"rendered":"Azure Marketplace 2.0"},"content":{"rendered":"<p>In the fall of 2016, my responsibilities as the Azure Framework Design Lead expanded to include direct responsibility for our pro developer marketplaces. When we began, the only active marketplace in our purview was AppSource.com, but there was an immediate need to take the lessons learned on AppSource and apply them to a completely new approach to the existing Azure Marketplace.<\/p>\n<h2>Role and Team<\/h2>\n<p>For the 2.0 version of the Azure Marketplace, I was the sole designer, working with 3-4 program manager partners and several UI developers on a daily basis. In addition, I partnered with our team&#8217;s content designer to review all text and terminology along the way. The engagement began at the end of October 2016, and all generative design work had to be completed by the end of the calendar year. The site went live at the end of January, 2017.<\/p>\n<h2>Problem Statement<\/h2>\n<ol>\n<li>Apply and modify the design patterns established on AppSource to a brand new version of the Azure Marketplace.<\/li>\n<li>Generative design on an aggressive timeline for Azure Marketplace specific features: most importantly, login flows and virtual machine pricing.<\/li>\n<li>Ensure design does not conflict with existing Azure.com styling and patterns<\/li>\n<li>Adapt existing designs and new designs to use the proprietary Microsoft Web Framework (MWF).<\/li>\n<\/ol>\n<h2>Feature: Virtual machine product pages<\/h2>\n<p>One of the most challenging new features needed for this Azure Marketplace implementation was support for the complexity of virtual machine pricing. Pricing for virtual machine offerings varies wildly based on a number of factors: billing country, software plan, number of CPUs supported, amount of RAM and disk size, etc. <strong>As this design engagement was alongside 4 other new engagements for the site launch, we had only 3 weeks from beginning to end of the design phase.<\/strong><\/p>\n<h3>Design pivots<\/h3>\n<p>For complex design problems like this one, I start by identifying design pivots: individual design variables that can be changed relatively independently. We can mix and match various approaches to design pivots to reach our final design.<\/p>\n<p>In this case, the virtual machine pricing feature pivots included:<\/p>\n<ol>\n<li>Relationship between billing country and software plan<\/li>\n<li>Control used to expose software plan<\/li>\n<li>Placement and visual treatment of filters<\/li>\n<li>Grouping and selection of filters<\/li>\n<li>Method of highlighting &#8220;publisher recommended&#8221; configurations<\/li>\n<\/ol>\n<h3>Round 1 Explorations<\/h3>\n<p>This initial round of explorations went very broad; a selection is shown below. I was working to get coverage on multiple options for each of the design pivots identified above.<\/p>\n<div data-carousel-extra='{\"blog_id\":1,\"permalink\":\"https:\\\/\\\/portfolio.cherylplatz.com\\\/?p=164\"}' id='gallery-1' class='gallery galleryid-164 gallery-columns-4 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab_1_v1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab_1_v1.png?resize=150%2C150&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-165\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab_1_v1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab_1_v1.png?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab_1_v1.png?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" data-attachment-id=\"165\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=165\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab_1_v1.png?fit=1352%2C769&amp;ssl=1\" data-orig-size=\"1352,769\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AMP_Rd1_Option6\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Rich dropdown for Software plans, single tab for Plans + Pricing.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab_1_v1.png?fit=300%2C171&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab_1_v1.png?fit=840%2C477&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-165'>\n\t\t\t\tRich dropdown for Software plans, single tab for Plans + Pricing.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab_2_v1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab_2_v1.png?resize=150%2C150&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-166\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab_2_v1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab_2_v1.png?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab_2_v1.png?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" data-attachment-id=\"166\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=166\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab_2_v1.png?fit=1352%2C769&amp;ssl=1\" data-orig-size=\"1352,769\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AMP_Rd1_Option5\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Software plans called out separately from filters. Single tab for Plans + Pricing.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab_2_v1.png?fit=300%2C171&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab_2_v1.png?fit=840%2C477&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-166'>\n\t\t\t\tSoftware plans called out separately from filters. Single tab for Plans + Pricing.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab1_v2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab1_v2.png?resize=150%2C150&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-168\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab1_v2.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab1_v2.png?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab1_v2.png?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" data-attachment-id=\"168\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=168\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab1_v2.png?fit=1226%2C769&amp;ssl=1\" data-orig-size=\"1226,769\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AMP_Rd1_Option4\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Software plan and filters combined without visual differentiation&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab1_v2.png?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab1_v2.png?fit=840%2C527&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-168'>\n\t\t\t\tSoftware plan and filters combined without visual differentiation\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab2_v1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab2_v1.png?resize=150%2C150&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-169\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab2_v1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab2_v1.png?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab2_v1.png?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" data-attachment-id=\"169\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=169\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab2_v1.png?fit=1351%2C769&amp;ssl=1\" data-orig-size=\"1351,769\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AMP_Rd1_Option3\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Software plans and filters combined in a single horizontal filter group, visually differentiated&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab2_v1.png?fit=300%2C171&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab2_v1.png?fit=840%2C478&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-169'>\n\t\t\t\tSoftware plans and filters combined in a single horizontal filter group, visually differentiated\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab3_v1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab3_v1.png?resize=150%2C150&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-170\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab3_v1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab3_v1.png?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab3_v1.png?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" data-attachment-id=\"170\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=170\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab3_v1.png?fit=1351%2C769&amp;ssl=1\" data-orig-size=\"1351,769\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AMP_Rd1_Option2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Filters and software plans combined in single left filter pane&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab3_v1.png?fit=300%2C171&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_PricingTab3_v1.png?fit=840%2C478&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-170'>\n\t\t\t\tFilters and software plans combined in single left filter pane\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab2_Popup_v1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab2_Popup_v1.png?resize=150%2C150&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-167\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab2_Popup_v1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab2_Popup_v1.png?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab2_Popup_v1.png?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" data-attachment-id=\"167\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=167\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab2_Popup_v1.png?fit=920%2C543&amp;ssl=1\" data-orig-size=\"920,543\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AMP_Rd1_Modal\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Software plans broken out into a separate modal&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab2_Popup_v1.png?fit=300%2C177&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/MACPricing_OneTab2_Popup_v1.png?fit=840%2C496&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-167'>\n\t\t\t\tSoftware plans broken out into a separate modal\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingTab4_v2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingTab4_v2.png?resize=150%2C150&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-171\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingTab4_v2.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingTab4_v2.png?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingTab4_v2.png?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" data-attachment-id=\"171\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=171\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingTab4_v2.png?fit=1226%2C769&amp;ssl=1\" data-orig-size=\"1226,769\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AMP_Rd1_Option1\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;e filters, discrete software plan step, streamlined filters, separate Plans and Pricing tabs&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingTab4_v2.png?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingTab4_v2.png?fit=840%2C527&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-171'>\n\t\t\t\te filters, discrete software plan step, streamlined filters, separate Plans and Pricing tabs\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>Feedback on this initial round of explorations led us to close in on a single-tab experience, favoring a rich dropdown for the software plan selection rather than a modal dialog. This decision was partly motivated by the content available: the long descriptions of existing software plans offered little additional utility, so why force customers to a separate page to view redundant content?<\/p>\n<h3>Round 2 Explorations<\/h3>\n<p>The number of filters required (and the number of columns for the search results) expanded during Round 1, so we gravitated towards horizontal filter layouts. With our first 2 design pivots in consensus, these designs focus on the latter 3 design pivots.<\/p>\n<div data-carousel-extra='{\"blog_id\":1,\"permalink\":\"https:\\\/\\\/portfolio.cherylplatz.com\\\/?p=164\"}' id='gallery-2' class='gallery galleryid-164 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_Form_DropsOnlya.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"188\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_Form_DropsOnlya.png?fit=300%2C188&amp;ssl=1\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-172\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_Form_DropsOnlya.png?w=1226&amp;ssl=1 1226w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_Form_DropsOnlya.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_Form_DropsOnlya.png?resize=768%2C482&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_Form_DropsOnlya.png?resize=1024%2C642&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-attachment-id=\"172\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=172\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_Form_DropsOnlya.png?fit=1226%2C769&amp;ssl=1\" data-orig-size=\"1226,769\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AMP_Rd2_MultiCheck\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Here, the options to restrict VM sizes are shown inline with the filters.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_Form_DropsOnlya.png?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_Form_DropsOnlya.png?fit=840%2C527&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-172'>\n\t\t\t\tHere, the options to restrict VM sizes are shown inline with the filters.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab6_multi.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"188\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab6_multi.png?fit=300%2C188&amp;ssl=1\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-174\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab6_multi.png?w=1226&amp;ssl=1 1226w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab6_multi.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab6_multi.png?resize=768%2C482&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab6_multi.png?resize=1024%2C642&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-attachment-id=\"174\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=174\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab6_multi.png?fit=1226%2C769&amp;ssl=1\" data-orig-size=\"1226,769\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AMP_Rd2_CheckTop\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Here, a checkbox is used to filter results to only recommended VM sizes.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab6_multi.png?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab6_multi.png?fit=840%2C527&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-174'>\n\t\t\t\tHere, a checkbox is used to filter results to only recommended VM sizes.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Config.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"188\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Config.png?fit=300%2C188&amp;ssl=1\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-176\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Config.png?w=1226&amp;ssl=1 1226w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Config.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Config.png?resize=768%2C482&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Config.png?resize=1024%2C642&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-attachment-id=\"176\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=176\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Config.png?fit=1226%2C769&amp;ssl=1\" data-orig-size=\"1226,769\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AMP_Rd2_FilterBoxB\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The view when &amp;#8220;virtual machine size&amp;#8221; is selected as the filter mode.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Config.png?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Config.png?fit=840%2C527&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-176'>\n\t\t\t\tThe view when &#8220;virtual machine size&#8221; is selected as the filter mode.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Recommend.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"188\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Recommend.png?fit=300%2C188&amp;ssl=1\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-177\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Recommend.png?w=1226&amp;ssl=1 1226w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Recommend.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Recommend.png?resize=768%2C482&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Recommend.png?resize=1024%2C642&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" data-attachment-id=\"177\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=177\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Recommend.png?fit=1226%2C769&amp;ssl=1\" data-orig-size=\"1226,769\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AMP_Rd2_FilterBoxA\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;When I visually grouped the filter controls, I experimented with modifying the control set based on a selection: publisher recommendations, filters, or perhaps even budget.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Recommend.png?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Pricingv4_PricingTab7_Recommend.png?fit=840%2C527&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-177'>\n\t\t\t\tWhen I visually grouped the filter controls, I experimented with modifying the control set based on a selection: publisher recommendations, filters, or perhaps even budget.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>As I explored these options, it forced further discussions about the scale of publisher recommendations. We eventually realized that customers would almost never need to BOTH filter the results based on recommendation AND size. This, combined with other feedback, led us towards the strong visual grouping of the filter options, combined with the toggle between VM size and recommendation filter modes.<\/p>\n<h3>Final phase of design<\/h3>\n<p>Once we had resolved the answers to the design pivots identified above, we began an intensive round of content reviews and further refined the fit and finish of the UI. We tweaked the column headers, groupings and layout of the result table and refined the custom dropdown controls needed for our software plans.<\/p>\n<div data-carousel-extra='{\"blog_id\":1,\"permalink\":\"https:\\\/\\\/portfolio.cherylplatz.com\\\/?p=164\"}' id='gallery-3' class='gallery galleryid-164 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_Recommend_v1_Comp.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"527\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_Recommend_v1_Comp.png?fit=840%2C527&amp;ssl=1\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-3-179\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_Recommend_v1_Comp.png?w=1227&amp;ssl=1 1227w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_Recommend_v1_Comp.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_Recommend_v1_Comp.png?resize=768%2C481&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_Recommend_v1_Comp.png?resize=1024%2C642&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" data-attachment-id=\"179\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=179\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_Recommend_v1_Comp.png?fit=1227%2C769&amp;ssl=1\" data-orig-size=\"1227,769\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AMP_Rd3_Recos\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The default view for our Plans + Pricing tab. Only publisher preferred configurations are shown by default, as most customers will gravitate towards these configurations.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_Recommend_v1_Comp.png?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_Recommend_v1_Comp.png?fit=840%2C527&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-179'>\n\t\t\t\tThe default view for our Plans + Pricing tab. Only publisher preferred configurations are shown by default, as most customers will gravitate towards these configurations.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_v1_Comp.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"527\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_v1_Comp.png?fit=840%2C527&amp;ssl=1\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-3-180\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_v1_Comp.png?w=1227&amp;ssl=1 1227w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_v1_Comp.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_v1_Comp.png?resize=768%2C481&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_v1_Comp.png?resize=1024%2C642&amp;ssl=1 1024w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" data-attachment-id=\"180\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=180\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_v1_Comp.png?fit=1227%2C769&amp;ssl=1\" data-orig-size=\"1227,769\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AMP_Rd3_Filters\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;For advanced customers who have specific needs, changing the filter mode will allow them precise control over which configurations are shown.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_v1_Comp.png?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/PricingNov17_POR_Page_v1_Comp.png?fit=840%2C527&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-180'>\n\t\t\t\tFor advanced customers who have specific needs, changing the filter mode will allow them precise control over which configurations are shown.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h3>Lessons learned<\/h3>\n<p>In general, the new design was well-received and saw good success in user testing. We successfully streamlined what represented quite a bit of content and complexity into a form our customers could easily manipulate for one of our most important product categories on Azure. In particular, given the extremely aggressive timeline and high complexity, I&#8217;m proud of what we shipped.<\/p>\n<p>When looking back, there are two key oversights I learned from, and will be unlikely to repeat in the future:<\/p>\n<p>1: I had assumed that the table would be a vanilla MWF table, and would get sorting &#8220;for free&#8221;. Unfortunately, this turned out not to be the case, and this was not discovered until launch. We submitted several feature requests but never managed to get the fix implemented during my time on the project due to resourcing. Though this was more of a communication problem, had we been more open about our need for the sorting it could have accelerated difficult conversations.<\/p>\n<p>2: While the delivered code was remarkably close to pixel-perfect thanks to close collaboration between myself and the developer, there were some missed opportunities. I did not call out in our redlines that the text boxes on the end of the custom slider controls should be interactive, and they ended up read-only. It would have been better for some of our customers if they could enter arbitrary text in these fields, especially as the range of these sliders increased, decreasing accuracy.<\/p>\n<figure id=\"attachment_178\" aria-describedby=\"caption-attachment-178\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AMP_Pricing_Final_Jan142018.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"178\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=178\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AMP_Pricing_Final_Jan142018.png?fit=1719%2C1810&amp;ssl=1\" data-orig-size=\"1719,1810\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"AMP_Pricing_Final_Jan142018\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The current Plans + Pricing experience as seen at azuremarkeplace.com&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AMP_Pricing_Final_Jan142018.png?fit=285%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AMP_Pricing_Final_Jan142018.png?fit=840%2C884&amp;ssl=1\" class=\"wp-image-178 size-large\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AMP_Pricing_Final_Jan142018.png?resize=640%2C674&#038;ssl=1\" alt=\"\" width=\"640\" height=\"674\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AMP_Pricing_Final_Jan142018.png?resize=973%2C1024&amp;ssl=1 973w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AMP_Pricing_Final_Jan142018.png?resize=285%2C300&amp;ssl=1 285w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AMP_Pricing_Final_Jan142018.png?resize=768%2C809&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AMP_Pricing_Final_Jan142018.png?w=1719&amp;ssl=1 1719w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"caption-attachment-178\" class=\"wp-caption-text\">The current Plans + Pricing experience as seen at azuremarkeplace.com<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In the fall of 2016, my responsibilities as the Azure Framework Design Lead expanded to include direct responsibility for our pro developer marketplaces. When we began, the only active marketplace in our purview was AppSource.com, but there was an immediate need to take the lessons learned on AppSource and apply them to a completely new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[83,54,16,24],"tags":[46,45,44,43,32,30],"class_list":["post-164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-services","category-commerce","category-enterprise-products","category-product-design","tag-azure","tag-complexity","tag-e-commerce","tag-marketplaces","tag-microsoft","tag-servers"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/FeaturedImage2.png?fit=1584%2C937&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p92M1g-2E","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":218,"url":"https:\/\/portfolio.cherylplatz.com\/?p=218","url_meta":{"origin":164,"position":0},"title":"Marketplace Landing Pages","author":"cplatz","date":"July 6, 2017","format":false,"excerpt":"In early 2017, analysis of the AppSource.com telemetry revealed a potentially significant problem with the landing experience on AppSource.com, which was launched prior to my time partnering with the team. In partnership with our marketing and merchandising product managers, I worked to help both the AppSource and Azure Marketplace teams\u2026","rel":"","context":"In &quot;Ecommerce&quot;","block_context":{"text":"Ecommerce","link":"https:\/\/portfolio.cherylplatz.com\/?cat=54"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionD.png?fit=896%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionD.png?fit=896%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionD.png?fit=896%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionD.png?fit=896%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":216,"url":"https:\/\/portfolio.cherylplatz.com\/?p=216","url_meta":{"origin":164,"position":1},"title":"Azure Marketplace Gallery Filter","author":"cplatz","date":"February 27, 2018","format":false,"excerpt":"When we launched the new Azure Marketplace in January of 2017, we initially adopted the category control from AppSource.com, both for consistency and expediency on our tight timeline. After launch, however, customer feedback via verbatims and quantitative data began to suggest that our customers had a problem with wayfinding. The\u2026","rel":"","context":"In &quot;Ecommerce&quot;","block_context":{"text":"Ecommerce","link":"https:\/\/portfolio.cherylplatz.com\/?cat=54"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/08\/AMP_Filter_Implemented.png?fit=1200%2C983&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/08\/AMP_Filter_Implemented.png?fit=1200%2C983&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/08\/AMP_Filter_Implemented.png?fit=1200%2C983&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/08\/AMP_Filter_Implemented.png?fit=1200%2C983&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/08\/AMP_Filter_Implemented.png?fit=1200%2C983&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":184,"url":"https:\/\/portfolio.cherylplatz.com\/?p=184","url_meta":{"origin":164,"position":2},"title":"Azure Partner UX Guidelines","author":"cplatz","date":"January 15, 2018","format":false,"excerpt":"When I returned to Microsoft in August 2016, I joined as the Design Lead for the Azure Framework. Our team of 4 full-time designers, 2 researchers, and a content writer - along with our studio head, who worked closely with us - were responsible for improving the user experience of\u2026","rel":"","context":"In &quot;Cloud Services&quot;","block_context":{"text":"Cloud Services","link":"https:\/\/portfolio.cherylplatz.com\/?cat=83"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AzureUXGuideSite-Home.png?fit=1200%2C909&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AzureUXGuideSite-Home.png?fit=1200%2C909&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AzureUXGuideSite-Home.png?fit=1200%2C909&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AzureUXGuideSite-Home.png?fit=1200%2C909&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AzureUXGuideSite-Home.png?fit=1200%2C909&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":270,"url":"https:\/\/portfolio.cherylplatz.com\/?p=270","url_meta":{"origin":164,"position":3},"title":"Design leadership: Power platform admin center","author":"cplatz","date":"September 27, 2018","format":false,"excerpt":"On November 1, 2017, I took on a new role at Microsoft as the Design Lead for a new and ambitious cross-product initiative, which 10 months later was released as the Power platform admin center. Read more about the site in Microsoft's words at the official press release. Problem Statement\u2026","rel":"","context":"In &quot;Cloud Services&quot;","block_context":{"text":"Cloud Services","link":"https:\/\/portfolio.cherylplatz.com\/?cat=83"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/09\/EnvHub365%402x.png?fit=1200%2C738&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/09\/EnvHub365%402x.png?fit=1200%2C738&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/09\/EnvHub365%402x.png?fit=1200%2C738&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/09\/EnvHub365%402x.png?fit=1200%2C738&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/09\/EnvHub365%402x.png?fit=1200%2C738&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":111,"url":"https:\/\/portfolio.cherylplatz.com\/?p=111","url_meta":{"origin":164,"position":4},"title":"System Center &#8220;Concept Car&#8221; 2010","author":"cplatz","date":"August 5, 2010","format":false,"excerpt":"In 2010, we set out to explore a unified approach to the most complex IT processes - software deployment and incident management in large networks.\u00a0From initial scenarios and paper sketches to high-fidelity prototypes, videos, and user testing, we used this \"concept car\" as a vehicle for exploring the impact of\u2026","rel":"","context":"In &quot;Enterprise Experiences&quot;","block_context":{"text":"Enterprise Experiences","link":"https:\/\/portfolio.cherylplatz.com\/?cat=16"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2017\/08\/highfi-2-1.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2017\/08\/highfi-2-1.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2017\/08\/highfi-2-1.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2017\/08\/highfi-2-1.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2017\/08\/highfi-2-1.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":745,"url":"https:\/\/portfolio.cherylplatz.com\/?p=745","url_meta":{"origin":164,"position":5},"title":"Riot + Xbox Game Pass: Design Project Leadership","author":"cplatz","date":"October 1, 2023","format":false,"excerpt":"Project Brief In less than 6 months, create a seamless service connection between Riot Games and Xbox Game Pass that allows any Game Pass member to unlock a wide variety of Riot game content on a rental basis in each of Riot\u2019s PC and mobile games worldwide, while maintaining our\u2026","rel":"","context":"In &quot;Cloud Services&quot;","block_context":{"text":"Cloud Services","link":"https:\/\/portfolio.cherylplatz.com\/?cat=83"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/allgames-card-v6-final-lesstext-1920.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/allgames-card-v6-final-lesstext-1920.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/allgames-card-v6-final-lesstext-1920.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/allgames-card-v6-final-lesstext-1920.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/allgames-card-v6-final-lesstext-1920.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/posts\/164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=164"}],"version-history":[{"count":2,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/posts\/164\/revisions"}],"predecessor-version":[{"id":182,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/posts\/164\/revisions\/182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/media\/183"}],"wp:attachment":[{"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}