{"id":218,"date":"2017-07-06T18:02:49","date_gmt":"2017-07-06T18:02:49","guid":{"rendered":"https:\/\/portfolio.cherylplatz.com\/?p=218"},"modified":"2021-05-18T22:53:53","modified_gmt":"2021-05-18T22:53:53","slug":"marketplace-landing-pages","status":"publish","type":"post","link":"https:\/\/portfolio.cherylplatz.com\/?p=218","title":{"rendered":"Marketplace Landing Pages"},"content":{"rendered":"<figure id=\"attachment_223\" aria-describedby=\"caption-attachment-223\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Appsource_100_HomeSearch.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"223\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=223\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Appsource_100_HomeSearch.png?fit=1715%2C1341&amp;ssl=1\" data-orig-size=\"1715,1341\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Appsource_100_HomeSearch\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Appsource_100_HomeSearch.png?fit=300%2C235&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Appsource_100_HomeSearch.png?fit=840%2C657&amp;ssl=1\" class=\"wp-image-223 size-medium\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Appsource_100_HomeSearch.png?resize=300%2C235&#038;ssl=1\" alt=\"\" width=\"300\" height=\"235\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Appsource_100_HomeSearch.png?resize=300%2C235&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Appsource_100_HomeSearch.png?resize=768%2C601&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Appsource_100_HomeSearch.png?resize=1024%2C801&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/Appsource_100_HomeSearch.png?w=1715&amp;ssl=1 1715w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-223\" class=\"wp-caption-text\">Original AppSource.com home page<\/figcaption><\/figure>\n<p>In early 2017, analysis of the AppSource.com telemetry revealed a potentially significant problem with the landing experience on AppSource.com, which was launched prior to my time partnering with the team. In partnership with our marketing and merchandising product managers, I worked to help both the AppSource and Azure Marketplace teams develop a roadmap for improving the landing experience.<\/p>\n<h2>Problem Statement<\/h2>\n<p>Since both AppSource.com and Azure Marketplace are driven by the same underlying marketplace framework, problems from both sites are indicated below.<\/p>\n<ul>\n<li>Customer satisfaction as measured from the home page on AppSource.com was extremely low<\/li>\n<li>Azure Marketplace lacked a home page, and the value proposition was unclear<\/li>\n<li>Neither site had a good way to surface quality product stories and blog posts, which were known to increase engagement<\/li>\n<li>Existing sites could not support Marketing merchandising agreements<\/li>\n<li>AppSource.com had search discovery issues, so a large part of their home page was dedicated to a second search box<\/li>\n<li>Neither home page was accessible, and snapping to Microsoft Web Framework controls would improve this<\/li>\n<\/ul>\n<p>For this effort, I was the primary designer with assistance from another designer on my team during the later half of the process. I worked closely with a design prototyper and our research team, in addition to 3-4 product managers.<\/p>\n<h2>Round 1: AppSource Home<\/h2>\n<h3>Ideation<\/h3>\n<p><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/big-home_on_appsource_page_6.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"231\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=231\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/big-home_on_appsource_page_6.png?fit=450%2C586&amp;ssl=1\" data-orig-size=\"450,586\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"big-home_on_appsource_page_6\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/big-home_on_appsource_page_6.png?fit=230%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/big-home_on_appsource_page_6.png?fit=450%2C586&amp;ssl=1\" class=\"alignright size-full wp-image-231\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/big-home_on_appsource_page_6.png?resize=450%2C586&#038;ssl=1\" alt=\"\" width=\"450\" height=\"586\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/big-home_on_appsource_page_6.png?w=450&amp;ssl=1 450w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/big-home_on_appsource_page_6.png?resize=230%2C300&amp;ssl=1 230w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a>My partners on the product team were risk-averse when we discussed at the wireframe level, but were far more open to early discussions when centered around sketches. Thus, I focused on rough sketches to narrow down an initial testing plan, with the intent of fostering open conversations at the correct level.<\/p>\n<p><a href=\"https:\/\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-home_on_appsource.pdf\">Example sketches: Round 1<\/a><\/p>\n<h3>Research and Delivery<\/h3>\n<p>After narrowing down our choices, we formulated a few core research questions:<\/p>\n<ol>\n<li>After viewing the home page, do customers understand the role AppSource plays as a MSFT software marketplace?<\/li>\n<li>Can targeted merchandising reduce the need for Search?<\/li>\n<li>Can customers who still desire to use Search find the core Search experience?<\/li>\n<\/ol>\n<p>Our initial research based on an interactive prototype (which also included search and gallery functionality) indicated that the expanded merchandising and visual treatment for Search did result in increased engagement, but further affordances were necessary for category browse links that led to search results. We iterated and re-tested with several changes, and following a second successful test delivered redlines for the new AppSource Home Page.<\/p>\n<div data-carousel-extra='{\"blog_id\":1,\"permalink\":\"https:\\\/\\\/portfolio.cherylplatz.com\\\/?p=218\"}' id='gallery-1' class='gallery galleryid-218 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-homepagev2_compforlaura_may18.png20180116-20741-1t9dfeo.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"1024\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-homepagev2_compforlaura_may18.png20180116-20741-1t9dfeo.png?fit=662%2C1024&amp;ssl=1\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-homepagev2_compforlaura_may18.png20180116-20741-1t9dfeo.png?w=2728&amp;ssl=1 2728w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-homepagev2_compforlaura_may18.png20180116-20741-1t9dfeo.png?resize=194%2C300&amp;ssl=1 194w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-homepagev2_compforlaura_may18.png20180116-20741-1t9dfeo.png?resize=768%2C1187&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-homepagev2_compforlaura_may18.png20180116-20741-1t9dfeo.png?resize=662%2C1024&amp;ssl=1 662w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-homepagev2_compforlaura_may18.png20180116-20741-1t9dfeo.png?w=1680&amp;ssl=1 1680w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-homepagev2_compforlaura_may18.png20180116-20741-1t9dfeo.png?w=2520&amp;ssl=1 2520w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" data-attachment-id=\"234\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=234\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-homepagev2_compforlaura_may18.png20180116-20741-1t9dfeo.png?fit=2728%2C4217&amp;ssl=1\" data-orig-size=\"2728,4217\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"original-homepagev2_compforlaura_may18.png20180116-20741-1t9dfeo\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-homepagev2_compforlaura_may18.png20180116-20741-1t9dfeo.png?fit=194%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-homepagev2_compforlaura_may18.png20180116-20741-1t9dfeo.png?fit=662%2C1024&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-appsource_homepage2_may17_redline.png20180116-20741-vzidgy.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"730\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-appsource_homepage2_may17_redline.png20180116-20741-vzidgy.png?fit=840%2C730&amp;ssl=1\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-233\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-appsource_homepage2_may17_redline.png20180116-20741-vzidgy.png?w=4850&amp;ssl=1 4850w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-appsource_homepage2_may17_redline.png20180116-20741-vzidgy.png?resize=300%2C261&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-appsource_homepage2_may17_redline.png20180116-20741-vzidgy.png?resize=768%2C668&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-appsource_homepage2_may17_redline.png20180116-20741-vzidgy.png?resize=1024%2C890&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-appsource_homepage2_may17_redline.png20180116-20741-vzidgy.png?w=1680&amp;ssl=1 1680w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-appsource_homepage2_may17_redline.png20180116-20741-vzidgy.png?w=2520&amp;ssl=1 2520w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" data-attachment-id=\"233\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=233\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-appsource_homepage2_may17_redline.png20180116-20741-vzidgy.png?fit=4850%2C4217&amp;ssl=1\" data-orig-size=\"4850,4217\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"original-appsource_homepage2_may17_redline.png20180116-20741-vzidgy\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Redlines for AppSource Home (components from MWF)&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-appsource_homepage2_may17_redline.png20180116-20741-vzidgy.png?fit=300%2C261&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/original-appsource_homepage2_may17_redline.png20180116-20741-vzidgy.png?fit=840%2C730&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-233'>\n\t\t\t\tRedlines for AppSource Home (components from MWF)\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h2>Round 2: Pivot to Azure Marketplace<\/h2>\n<p>Around the time that we finalized the AppSource Home plan of record, project management decided that they would prefer to launch first with a homepage for Azure Marketplace, which was perceived as lower risk due to lower MAU.<\/p>\n<p>While the exercise seems similar, the needs on Azure Marketplace were noticeably different:<\/p>\n<ul>\n<li>There was not a Search discoverability issue on Azure Marketplace due to a different header design<\/li>\n<li>The product categories and merchandising needs were notably different<\/li>\n<li>Azure Marketplace was positioned as part of Azure.com, whereas AppSource is standalone<\/li>\n<li>Azure Marketplace was tracking towards release of customer success stories, not blog posts<\/li>\n<li>Azure Marketplace was perceived as competing directly with the AWS Marketplace<\/li>\n<\/ul>\n<p>For these reasons, we did not apply the AppSource home page designs directly, but did attempt to use similar components (drawing from the Microsoft Web Framework, which was then the plan of record to address responsiveness issues.)<\/p>\n<h3>Explorations<\/h3>\n<div data-carousel-extra='{\"blog_id\":1,\"permalink\":\"https:\\\/\\\/portfolio.cherylplatz.com\\\/?p=218\"}' id='gallery-2' class='gallery galleryid-218 gallery-columns-4 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_MergedIA_CompA_June2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"169\" height=\"300\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_MergedIA_CompA_June2.png?fit=169%2C300&amp;ssl=1\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-222\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_MergedIA_CompA_June2.png?w=1281&amp;ssl=1 1281w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_MergedIA_CompA_June2.png?resize=169%2C300&amp;ssl=1 169w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_MergedIA_CompA_June2.png?resize=768%2C1365&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_MergedIA_CompA_June2.png?resize=576%2C1024&amp;ssl=1 576w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" data-attachment-id=\"222\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=222\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_MergedIA_CompA_June2.png?fit=1281%2C2276&amp;ssl=1\" data-orig-size=\"1281,2276\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"SatyaReview_Homepage_MergedIA_CompA_June2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Emphasizing customer success stories, and categories above the fold&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_MergedIA_CompA_June2.png?fit=169%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_MergedIA_CompA_June2.png?fit=576%2C1024&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-222'>\n\t\t\t\tEmphasizing customer success stories, and categories above the fold\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionD.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"300\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionD.png?fit=224%2C300&amp;ssl=1\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-221\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionD.png?w=1281&amp;ssl=1 1281w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionD.png?resize=224%2C300&amp;ssl=1 224w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionD.png?resize=768%2C1029&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionD.png?resize=764%2C1024&amp;ssl=1 764w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" data-attachment-id=\"221\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=221\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionD.png?fit=1281%2C1716&amp;ssl=1\" data-orig-size=\"1281,1716\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"SatyaReview_Homepage_June5_OptionD\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Alternate tile layout, which allowed more content above the fold&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionD.png?fit=224%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionD.png?fit=764%2C1024&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-221'>\n\t\t\t\tAlternate tile layout, which allowed more content above the fold\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionC.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"214\" height=\"300\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionC.png?fit=214%2C300&amp;ssl=1\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-220\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionC.png?w=1281&amp;ssl=1 1281w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionC.png?resize=214%2C300&amp;ssl=1 214w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionC.png?resize=768%2C1075&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionC.png?resize=732%2C1024&amp;ssl=1 732w\" sizes=\"auto, (max-width: 214px) 100vw, 214px\" data-attachment-id=\"220\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=220\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionC.png?fit=1281%2C1793&amp;ssl=1\" data-orig-size=\"1281,1793\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"SatyaReview_Homepage_June5_OptionC\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Bringing our partner call to action more forward&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionC.png?fit=214%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionC.png?fit=732%2C1024&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-220'>\n\t\t\t\tBringing our partner call to action more forward\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionB.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" width=\"188\" height=\"300\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionB.png?fit=188%2C300&amp;ssl=1\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-2-219\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionB.png?w=1281&amp;ssl=1 1281w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionB.png?resize=188%2C300&amp;ssl=1 188w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionB.png?resize=768%2C1228&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionB.png?resize=640%2C1024&amp;ssl=1 640w\" sizes=\"auto, (max-width: 188px) 100vw, 188px\" data-attachment-id=\"219\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=219\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionB.png?fit=1281%2C2049&amp;ssl=1\" data-orig-size=\"1281,2049\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"SatyaReview_Homepage_June5_OptionB\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Per PM request, greater emphasis for categories to draw from inspiration from competitor sites.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionB.png?fit=188%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionB.png?fit=640%2C1024&amp;ssl=1\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-219'>\n\t\t\t\tPer PM request, greater emphasis for categories to draw from inspiration from competitor sites.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>For these explorations, some of the design pivots:<\/p>\n<ul>\n<li>Placement of merchandising carousels<\/li>\n<li>Inclusion, placement and content of Marketplace value proposition<\/li>\n<li>Placement, emphasis and content in Categories section<\/li>\n<li>Inclusion and placement of customer success stories<\/li>\n<li>Link strategy (cross-linking to browse results\/product pages<\/li>\n<li>Tile design<\/li>\n<\/ul>\n<h3>Research and Delivery<\/h3>\n<p>We continued to iterate on this design, validated it in several tests in parallel with gallery improvements, and scrubbed the design in partnership with our content designer. We were also unfortunately forced to use custom styling instead of Microsoft Web Framework controls, which caused responsiveness regressions that must be dealt with in the future once the team has dev resources to roll their own solution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In early 2017, analysis of the AppSource.com telemetry revealed a potentially significant problem with the landing experience on AppSource.com, which was launched prior to my time partnering with the team. In partnership with our marketing and merchandising product managers, I worked to help both the AppSource and Azure Marketplace teams develop a roadmap for improving [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[54,16,24],"tags":[44,32,33],"class_list":["post-218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commerce","category-enterprise-products","category-product-design","tag-e-commerce","tag-microsoft","tag-visual-design"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/SatyaReview_Homepage_June5_OptionD.png?fit=1281%2C1716&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p92M1g-3w","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":164,"url":"https:\/\/portfolio.cherylplatz.com\/?p=164","url_meta":{"origin":218,"position":0},"title":"Azure Marketplace 2.0","author":"cplatz","date":"February 1, 2017","format":false,"excerpt":"In the fall of 2016, my responsibilities as the Azure Framework Design Lead expanded to include direct responsibility for our pro developer marketplaces. When we began, the only active marketplace in our purview was AppSource.com, but there was an immediate need to take the lessons learned on AppSource and apply\u2026","rel":"","context":"In &quot;Cloud Services&quot;","block_context":{"text":"Cloud Services","link":"https:\/\/portfolio.cherylplatz.com\/?cat=83"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/FeaturedImage2.png?fit=1200%2C710&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/FeaturedImage2.png?fit=1200%2C710&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/FeaturedImage2.png?fit=1200%2C710&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/FeaturedImage2.png?fit=1200%2C710&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/FeaturedImage2.png?fit=1200%2C710&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":216,"url":"https:\/\/portfolio.cherylplatz.com\/?p=216","url_meta":{"origin":218,"position":1},"title":"Azure Marketplace Gallery Filter","author":"cplatz","date":"February 27, 2018","format":false,"excerpt":"When we launched the new Azure Marketplace in January of 2017, we initially adopted the category control from AppSource.com, both for consistency and expediency on our tight timeline. After launch, however, customer feedback via verbatims and quantitative data began to suggest that our customers had a problem with wayfinding. The\u2026","rel":"","context":"In &quot;Ecommerce&quot;","block_context":{"text":"Ecommerce","link":"https:\/\/portfolio.cherylplatz.com\/?cat=54"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/08\/AMP_Filter_Implemented.png?fit=1200%2C983&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/08\/AMP_Filter_Implemented.png?fit=1200%2C983&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/08\/AMP_Filter_Implemented.png?fit=1200%2C983&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/08\/AMP_Filter_Implemented.png?fit=1200%2C983&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/08\/AMP_Filter_Implemented.png?fit=1200%2C983&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":184,"url":"https:\/\/portfolio.cherylplatz.com\/?p=184","url_meta":{"origin":218,"position":2},"title":"Azure Partner UX Guidelines","author":"cplatz","date":"January 15, 2018","format":false,"excerpt":"When I returned to Microsoft in August 2016, I joined as the Design Lead for the Azure Framework. Our team of 4 full-time designers, 2 researchers, and a content writer - along with our studio head, who worked closely with us - were responsible for improving the user experience of\u2026","rel":"","context":"In &quot;Cloud Services&quot;","block_context":{"text":"Cloud Services","link":"https:\/\/portfolio.cherylplatz.com\/?cat=83"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AzureUXGuideSite-Home.png?fit=1200%2C909&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AzureUXGuideSite-Home.png?fit=1200%2C909&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AzureUXGuideSite-Home.png?fit=1200%2C909&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AzureUXGuideSite-Home.png?fit=1200%2C909&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/01\/AzureUXGuideSite-Home.png?fit=1200%2C909&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":270,"url":"https:\/\/portfolio.cherylplatz.com\/?p=270","url_meta":{"origin":218,"position":3},"title":"Design leadership: Power platform admin center","author":"cplatz","date":"September 27, 2018","format":false,"excerpt":"On November 1, 2017, I took on a new role at Microsoft as the Design Lead for a new and ambitious cross-product initiative, which 10 months later was released as the Power platform admin center. Read more about the site in Microsoft's words at the official press release. Problem Statement\u2026","rel":"","context":"In &quot;Cloud Services&quot;","block_context":{"text":"Cloud Services","link":"https:\/\/portfolio.cherylplatz.com\/?cat=83"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/09\/EnvHub365%402x.png?fit=1200%2C738&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/09\/EnvHub365%402x.png?fit=1200%2C738&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/09\/EnvHub365%402x.png?fit=1200%2C738&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/09\/EnvHub365%402x.png?fit=1200%2C738&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/09\/EnvHub365%402x.png?fit=1200%2C738&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":745,"url":"https:\/\/portfolio.cherylplatz.com\/?p=745","url_meta":{"origin":218,"position":4},"title":"Riot + Xbox Game Pass: Design Project Leadership","author":"cplatz","date":"October 1, 2023","format":false,"excerpt":"Project Brief In less than 6 months, create a seamless service connection between Riot Games and Xbox Game Pass that allows any Game Pass member to unlock a wide variety of Riot game content on a rental basis in each of Riot\u2019s PC and mobile games worldwide, while maintaining our\u2026","rel":"","context":"In &quot;Cloud Services&quot;","block_context":{"text":"Cloud Services","link":"https:\/\/portfolio.cherylplatz.com\/?cat=83"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/allgames-card-v6-final-lesstext-1920.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/allgames-card-v6-final-lesstext-1920.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/allgames-card-v6-final-lesstext-1920.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/allgames-card-v6-final-lesstext-1920.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/allgames-card-v6-final-lesstext-1920.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":144,"url":"https:\/\/portfolio.cherylplatz.com\/?p=144","url_meta":{"origin":218,"position":5},"title":"Alexa Notifications and Interruption Model","author":"cplatz","date":"June 1, 2017","format":false,"excerpt":"Upon joining the central Alexa Voice Design team in late 2015, my first order of business was to tackle a complicated systems design problem: how could we adapt a primarily single-threaded, voice-forward, reactive experience to allow proactive notifications? There was a great deal of caution surrounding the effort, as our\u2026","rel":"","context":"In &quot;Chatbots&quot;","block_context":{"text":"Chatbots","link":"https:\/\/portfolio.cherylplatz.com\/?cat=80"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2017\/08\/AlexaVideoScreen-1.png?fit=1200%2C656&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2017\/08\/AlexaVideoScreen-1.png?fit=1200%2C656&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2017\/08\/AlexaVideoScreen-1.png?fit=1200%2C656&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2017\/08\/AlexaVideoScreen-1.png?fit=1200%2C656&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2017\/08\/AlexaVideoScreen-1.png?fit=1200%2C656&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/posts\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=218"}],"version-history":[{"count":3,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/posts\/218\/revisions"}],"predecessor-version":[{"id":298,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/posts\/218\/revisions\/298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/media\/221"}],"wp:attachment":[{"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}