{"id":745,"date":"2023-10-01T04:56:00","date_gmt":"2023-10-01T04:56:00","guid":{"rendered":"https:\/\/portfolio.cherylplatz.com\/?p=745"},"modified":"2024-02-21T01:05:45","modified_gmt":"2024-02-21T01:05:45","slug":"riot-xbox-game-pass","status":"publish","type":"post","link":"https:\/\/portfolio.cherylplatz.com\/?p=745","title":{"rendered":"Riot + Xbox Game Pass: Design Project Leadership"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h2 class=\"wp-block-heading\">Project Brief<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"has-small-font-size\">In less than 6 months, create a seamless service connection between Riot Games and Xbox Game Pass that <strong>allows any Game Pass member to unlock a wide variety of Riot game content on a rental basis<\/strong> in each of Riot\u2019s PC and mobile games worldwide, while maintaining our high standards of player trust and player experience.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h2 class=\"wp-block-heading\">Role<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"has-small-font-size\">I served as Riot-wide Design Lead for this 6-month project. From the moment I was pulled into business development conversations, it was clear that this was a <strong>different kind of partnership than Riot had ever seen before<\/strong> \u2013 and I immediately jumped into action, drawing from my past experience on cross-company efforts like Alexa and the Echo Look to define new ways of collaborating across the company. How might I, as Riot\u2019s design lead for Game Pass&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Ensure that business development<strong> <\/strong>decisions were fully informed by a clear idea of a <strong>minimum lovable UX<\/strong>?<\/li>\n\n\n\n<li class=\"has-small-font-size\">Coordinate Xbox <strong>design efforts across Riot<\/strong>?<\/li>\n\n\n\n<li class=\"has-small-font-size\">Create and drive a <strong>clear shared experience vision across a 300-person working group<\/strong>?<\/li>\n\n\n\n<li class=\"has-small-font-size\">Convince game teams with no available cycles to <strong>align on new development work<\/strong> not <em>required <\/em>by the contract?<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Spin up and mentor the Player Platform design teams for Xbox,<\/strong> helping them cope with unprecedented scale and complexity?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Project Timeline<\/h2>\n\n\n\n<p><em>Click the title to jump to that phase in the case study.<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h6 class=\"wp-block-heading\"><a href=\"#bizdev\">Biz Dev<\/a><br><em>May 2022<\/em><\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"has-small-font-size\">I was pulled in to represent Riot Design during the senior leadership business development process and asked to define the minimum lovable product experience for players to help with scoping and costing efforts.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h6 class=\"wp-block-heading\"><a href=\"#preprod\">Pre-Production<br><\/a><em>June-July 2022<\/em><\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"has-small-font-size\">Adaptation of contract terms into team planning and initial design communications across 300+ person working group. Pursue alignment with game teams to gain commitment to ship the minimum lovable feature sets.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h6 class=\"wp-block-heading\"><a href=\"#design\">Design<br><\/a><em>Aug-Sep 2022<\/em><\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"has-small-font-size\">Shepherd and iterate the company-wide design vision, coordinating new ideas across all game teams. Mentor the Player Platform design teams responsible for specific scenarios on Riot Client, Riot Web, and Riot Mobile. Define new processes to aid with scope and get hands on when volume is too high.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h6 class=\"wp-block-heading\"><a href=\"#design\">Delivery<\/a><br><em>Sep-Nov 2022<\/em><\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"has-small-font-size\">Evaluate the success of our design ideas via usability testing, and work closely with engineering to ensure that our designs are implemented correctly. Coordinate with Art, Localization, Brand, Player Support, and Legal across Riot to finalize all aspects of the player experience for launch.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h6 class=\"wp-block-heading\"><a href=\"#ship\">Shipping<\/a><br><em>Dec 2022<\/em><\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"has-small-font-size\">Participate in final bug bashes and triage critical last-minute Sev 1 legal and localization issues. Participate in all ship room activities and ensure the experience lands as intended with players.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Platform Design Team<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Lead UX Designer, Riot Web<\/li>\n\n\n\n<li class=\"has-small-font-size\">UX Designer II, Riot Web<\/li>\n\n\n\n<li class=\"has-small-font-size\">Lead UX Designer, Riot Client<\/li>\n\n\n\n<li class=\"has-small-font-size\">UX Designer, Riot Client<\/li>\n\n\n\n<li class=\"has-small-font-size\">Visual Design Artist, Riot Client<\/li>\n\n\n\n<li class=\"has-small-font-size\">Visual Design Artist, Riot Web<\/li>\n\n\n\n<li class=\"has-small-font-size\">Senior UX Designer, Central Creative<\/li>\n\n\n\n<li class=\"has-small-font-size\">UX Designer II, Content<\/li>\n\n\n\n<li class=\"has-small-font-size\">Insights Researcher<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Game Team Designers<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Senior Manager, UX &#8211; League of Legends<\/li>\n\n\n\n<li class=\"has-small-font-size\">Senior UX Designer &#8211; Teamfight Tactics<\/li>\n\n\n\n<li class=\"has-small-font-size\">Senior UX Manager &#8211; VALORANT<\/li>\n\n\n\n<li class=\"has-small-font-size\">Senior Visual Design Artist &#8211; Legends of Runeterra<\/li>\n\n\n\n<li class=\"has-small-font-size\">Senior UX Designer &#8211; Wild Rift<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Key Partners<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Microsoft&#8217;s Game Pass project team<\/li>\n\n\n\n<li class=\"has-small-font-size\">Riot Business Development reps<\/li>\n\n\n\n<li class=\"has-small-font-size\">Riot Web development team<\/li>\n\n\n\n<li class=\"has-small-font-size\">Riot Client development team<\/li>\n\n\n\n<li class=\"has-small-font-size\">Player Platform Commerce initiative<\/li>\n\n\n\n<li class=\"has-small-font-size\">Leadership on each game team<\/li>\n\n\n\n<li class=\"has-small-font-size\">Executive leadership (&#8220;LC2&#8221;) <\/li>\n\n\n\n<li class=\"has-small-font-size\">Publishing &amp; Player Support<\/li>\n\n\n\n<li class=\"has-small-font-size\">SDK development team<\/li>\n\n\n\n<li class=\"has-small-font-size\">Legal<\/li>\n\n\n\n<li class=\"has-small-font-size\">Localization<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/RC_Xbox-Game-Pass_Authenticated-Unlinked_Modal.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"473\" data-attachment-id=\"788\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=788\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/RC_Xbox-Game-Pass_Authenticated-Unlinked_Modal.jpg?fit=1536%2C864&amp;ssl=1\" data-orig-size=\"1536,864\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"RC_Xbox-Game-Pass_Authenticated-Unlinked_Modal\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The welcome modal shown to Riot players who initiate a Game Pass linking flow from Riot Client&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/RC_Xbox-Game-Pass_Authenticated-Unlinked_Modal.jpg?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/RC_Xbox-Game-Pass_Authenticated-Unlinked_Modal.jpg?fit=840%2C473&amp;ssl=1\" data-id=\"788\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/RC_Xbox-Game-Pass_Authenticated-Unlinked_Modal.jpg?resize=840%2C473&#038;ssl=1\" alt=\"Riot Client intake modal when players attempt to link an account from inside the app.\" class=\"wp-image-788\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/RC_Xbox-Game-Pass_Authenticated-Unlinked_Modal.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/RC_Xbox-Game-Pass_Authenticated-Unlinked_Modal.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/RC_Xbox-Game-Pass_Authenticated-Unlinked_Modal.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/RC_Xbox-Game-Pass_Authenticated-Unlinked_Modal.jpg?w=1536&amp;ssl=1 1536w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/Sign-In-1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"473\" data-attachment-id=\"790\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=790\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/Sign-In-1.png?fit=1560%2C877&amp;ssl=1\" data-orig-size=\"1560,877\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Sign In\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Conditional confirmation screen shown after an Xbox profile is linked to a Riot account successfully &amp;#8211; content varies based on real time membership status check.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/Sign-In-1.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/Sign-In-1.png?fit=840%2C473&amp;ssl=1\" data-id=\"790\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/Sign-In-1.png?resize=840%2C473&#038;ssl=1\" alt=\"Conditional confirmation screen shown after an Xbox profile is linked to a Riot account successfully \u2013 content varies based on real time membership status check.\" class=\"wp-image-790\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/Sign-In-1.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/Sign-In-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/Sign-In-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/Sign-In-1.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/Sign-In-1.png?w=1560&amp;ssl=1 1560w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/dark.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"473\" data-attachment-id=\"792\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=792\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/dark.png?fit=1560%2C877&amp;ssl=1\" data-orig-size=\"1560,877\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"dark\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The welcome \/ intake screen shown to first-time Riot players coming from the Game Pass app&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/dark.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/dark.png?fit=840%2C473&amp;ssl=1\" data-id=\"792\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/dark.png?resize=840%2C473&#038;ssl=1\" alt=\"The welcome \/ intake screen shown to first-time Riot players coming from the Game Pass app\" class=\"wp-image-792\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/dark.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/dark.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/dark.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/dark.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/dark.png?w=1560&amp;ssl=1 1560w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bizdev\">Phase 1: Business Development<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Our Player Platform VP asked me to jump into the business development discussions regarding the Microsoft contract on behalf of Riot design with 2 weeks left on the signing clock:<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-small-font-size\">&#8220;<em>&#8230;to get to a \u201cdev cost\u201d for this what really needs to come together is a cross-Riot product plan and design for how Riot games will work with Xbox Game Pass and what we want the player experience to be. What we actually need is to assign some product and design folks to come up with the proposed product design, including such that games can see the impact on their game UX.\u201d<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><em>My approach to solving this problem in 72 hours:<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">1. Rapid Immersion<\/h5>\n\n\n\n<p>Go deeply &#8211; quickly &#8211; with the product teams affected by this work: Riot Client, Riot Web, Accounts, and game reps. Learn as much as possible.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">2. Desired Player Journeys<\/h5>\n\n\n\n<p>Chart our DESIRED player experience in a form many people can consume &#8211; flows paired with scenarios. Focus on transitions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">3. Impact and Risk Modeling<\/h5>\n\n\n\n<p>Draw attention to the IMPACT on existing UX &#8211; the deltas and risks, both for Platform and Games teams.<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/1_MRrxJy7SXBrvUhP5wGwFjg-1-scaled.webp?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"154\" data-attachment-id=\"794\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=794\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/1_MRrxJy7SXBrvUhP5wGwFjg-1-scaled.webp?fit=2560%2C470&amp;ssl=1\" data-orig-size=\"2560,470\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"1_MRrxJy7SXBrvUhP5wGwFjg-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/1_MRrxJy7SXBrvUhP5wGwFjg-1-scaled.webp?fit=300%2C55&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/1_MRrxJy7SXBrvUhP5wGwFjg-1-scaled.webp?fit=840%2C154&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/1_MRrxJy7SXBrvUhP5wGwFjg-1.webp?resize=840%2C154&#038;ssl=1\" alt=\"\" class=\"wp-image-794\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/1_MRrxJy7SXBrvUhP5wGwFjg-1-scaled.webp?resize=1024%2C188&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/1_MRrxJy7SXBrvUhP5wGwFjg-1-scaled.webp?resize=300%2C55&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/1_MRrxJy7SXBrvUhP5wGwFjg-1-scaled.webp?resize=768%2C141&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/1_MRrxJy7SXBrvUhP5wGwFjg-1-scaled.webp?resize=1536%2C282&amp;ssl=1 1536w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/1_MRrxJy7SXBrvUhP5wGwFjg-1-scaled.webp?resize=2048%2C376&amp;ssl=1 2048w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/1_MRrxJy7SXBrvUhP5wGwFjg-1-scaled.webp?w=1680&amp;ssl=1 1680w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/1_MRrxJy7SXBrvUhP5wGwFjg-1-scaled.webp?w=2520&amp;ssl=1 2520w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><figcaption class=\"wp-element-caption\">[Image credit: Cheryl Platz\/Riot Games] This was one of our most critical and complex scenarios: the intake from Microsoft\u2019s Xbox Game Pass PC app into our Riot Client desktop app. The player experience varies based on what they did in the Game Pass app, their Game Pass membership status, and whether or not they already had Riot Client installed and\/or an existing Riot Account. Note as well that the player has to transition&nbsp;<em>between&nbsp;<\/em>Riot and Microsoft surfaces several times during this end-to-end experience.<\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>To get to our <strong>minimum lovable product vision<\/strong> quickly, I focused on the most important questions and discussions with my product and engineering partners, and explored the possibilities in flows.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li><strong>Players. <\/strong>What player segments will we be addressing?<\/li>\n\n\n\n<li><strong>Transitions. <\/strong>Where are players moving between states or app experiences?<\/li>\n\n\n\n<li><strong>Profiles. <\/strong>What is the relationship between the player\u2019s identity at our 2 companies?<\/li>\n\n\n\n<li><strong>Company boundaries.<\/strong> Where are the gaps the biggest, and how might that impact players?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>This end-to-end experience personifies many of the challenges I wrote about in my book Design Beyond Devices. We&#8217;re bridging the gap between multiple apps, authentication systems, and possibly even devices &#8211; and all of those transitions matter. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Design-informed business development outcomes<\/h3>\n\n\n\n<p>Due to the early involvement of UX and my proactive approach to partnership, player focus, and minimum lovable product exploration, we made several key inroads early enough to ensure they were included in product and contract commitments.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Conditional Sign-Up Flows<\/h5>\n\n\n\n<p>None of our authentication experiences supported conditional follow-through after account linking. Because I depicted Game Pass members and non-members as separate player groups, we agreed that it was critical to check membership status and show these groups different confirmation experiences as part of the minimum lovable product, even though it was new engineering work.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">In-game membership status change notifications<\/h5>\n\n\n\n<p>When we looked at the lens of \u201cgaps between companies\u201d, Riot didn\u2019t control membership status for Game Pass. That meant players lost membership &#8211; sometimes due to unexpected circumstances like credit card expiration &#8211; outside our games. We successfully argued that in-game notification of any membership status change was critical to minimize support cases.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Data transfer transparency<\/h5>\n\n\n\n<p>I called out a key contract point: <em>Microsoft required us to send gameplay data to them for any player who had a linked Xbox profile and Game Pass membership<\/em>. This would not be obvious to players. I fought to make sure Microsoft was OK with us clearly messaging this at the time of account linking AND that both Microsoft and Riot included de-linking an account in the contract.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"preprod\">Phase 2: Pre-Production<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h3 class=\"wp-block-heading\">Problem<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>As teams onboarded, they asked the same questions. Questions that were technically already in the flows. Rather than point them endlessly elsewhere, I saw this as an opportunity: <strong>how might I present this information in a clearer way for a new audience?<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h3 class=\"wp-block-heading\">Solution<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>I created the <strong>Xbox Game Pass Design Deck<\/strong>, a living document used for 5 months to communicate a single shared vision of desired player experience and project goals to our 300+ person working group.<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/xbox-working-group.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"87\" data-attachment-id=\"797\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=797\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/xbox-working-group.png?fit=970%2C101&amp;ssl=1\" data-orig-size=\"970,101\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"xbox-working-group\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/xbox-working-group.png?fit=300%2C31&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/xbox-working-group.png?fit=840%2C87&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/xbox-working-group.png?resize=840%2C87&#038;ssl=1\" alt=\"\" class=\"wp-image-797\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/xbox-working-group.png?w=970&amp;ssl=1 970w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/xbox-working-group.png?resize=300%2C31&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/xbox-working-group.png?resize=768%2C80&amp;ssl=1 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><figcaption class=\"wp-element-caption\">The Xbox Game Pass project Slack channel header as seen a few months after its peak in late 2022 \u2014 at 303 channel members, it represented a non-trivial percentage of Riot Games employees, even with post-project channel departures. The \u201cGame Pass Design\u201d Slides document seen in the Pinned list here was a key part of my design communication strategy that began in the pre-production phase.<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">My approach to building shared understanding via asynchronous communications:<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Who is our audience?<\/h5>\n\n\n\n<p><em>Define the target consumers for our doc.<\/em><br>What disciplines? What levels of leadership? What regions? What business units? Internal, external, or both?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">What are their goals?<\/h5>\n\n\n\n<p><em>Structure the document based on their needs.<\/em><br>Don\u2019t fall into the trap of communicating the org chart or roadmap instead of meeting our partners where they are.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Who are your customers?<\/h5>\n\n\n\n<p><em>Ensure all partners share this understanding.<\/em><br>Design and research often benefit from a clearer understanding of customer needs; leading with this can head off many misunderstandings.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">What questions are you getting?<\/h5>\n\n\n\n<p><em>Questions are our communications roadmap.<\/em><br>Treat any document as a living document. Questions tell us how our audience is thinking about the problem &#8211; use them to guide the structure and content.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Deconstructing the Game Pass Design Deck<\/h3>\n\n\n\n<p>Once the 60+ slide document evolved, the key sections included:<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:32% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"473\" data-attachment-id=\"798\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=798\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image.png?fit=1692%2C953&amp;ssl=1\" data-orig-size=\"1692,953\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image.png?fit=840%2C473&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image.png?resize=840%2C473&#038;ssl=1\" alt=\"\" class=\"wp-image-798 size-full\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image.png?resize=1024%2C577&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image.png?resize=768%2C433&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image.png?resize=1536%2C865&amp;ssl=1 1536w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image.png?w=1692&amp;ssl=1 1692w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li><strong>Design Overview<\/strong>: Problem statements, deal terms, teams, and schedule<\/li>\n\n\n\n<li><strong>Player Experiences<\/strong>: Team-agnostic look at scenarios and segments supported<\/li>\n\n\n\n<li><strong>Frequently Asked Questions<\/strong><\/li>\n\n\n\n<li><strong>Microsoft Partnership + Brand<\/strong>: Terminology, brand usage, and explanations<\/li>\n\n\n\n<li><strong>Game Team Impact<\/strong>: Feature breakout relevant to game teams<\/li>\n\n\n\n<li><strong>Platform Impact<\/strong>: Feature breakout relevant to Player Platform products<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-5.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"470\" data-attachment-id=\"803\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=803\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-5.png?fit=1342%2C751&amp;ssl=1\" data-orig-size=\"1342,751\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-5\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Contract requirements: Sharing contract essentials in player- focused terms&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-5.png?fit=300%2C168&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-5.png?fit=840%2C470&amp;ssl=1\" data-id=\"803\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-5.png?resize=840%2C470&#038;ssl=1\" alt=\"\" class=\"wp-image-803\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-5.png?resize=1024%2C573&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-5.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-5.png?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-5.png?w=1342&amp;ssl=1 1342w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-6.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"472\" data-attachment-id=\"802\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=802\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-6.png?fit=1332%2C748&amp;ssl=1\" data-orig-size=\"1332,748\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-6\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Minimum lovable Riot player experience: Success criteria reflecting our desired end state for players at launch beyond the contract&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-6.png?fit=300%2C168&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-6.png?fit=840%2C472&amp;ssl=1\" data-id=\"802\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-6.png?resize=840%2C472&#038;ssl=1\" alt=\"\" class=\"wp-image-802\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-6.png?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-6.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-6.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-6.png?w=1332&amp;ssl=1 1332w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"471\" data-attachment-id=\"799\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=799\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-1.png?fit=1326%2C743&amp;ssl=1\" data-orig-size=\"1326,743\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-1\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Player Segments: Easy to parse differentiations between player use patterns&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-1.png?fit=300%2C168&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-1.png?fit=840%2C471&amp;ssl=1\" data-id=\"799\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-1.png?resize=840%2C471&#038;ssl=1\" alt=\"\" class=\"wp-image-799\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-1.png?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-1.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-1.png?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-1.png?w=1326&amp;ssl=1 1326w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-7.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"471\" data-attachment-id=\"805\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=805\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-7.png?fit=1792%2C1004&amp;ssl=1\" data-orig-size=\"1792,1004\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-7\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Frequently asked questions: A central place to tackle confusing issues, like how the Xbox profile and Microsoft Account related to the Riot Account and Game Pass membership.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-7.png?fit=300%2C168&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-7.png?fit=840%2C471&amp;ssl=1\" data-id=\"805\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-7.png?resize=840%2C471&#038;ssl=1\" alt=\"\" class=\"wp-image-805\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-7.png?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-7.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-7.png?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-7.png?resize=1536%2C861&amp;ssl=1 1536w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-7.png?w=1792&amp;ssl=1 1792w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-7.png?w=1680&amp;ssl=1 1680w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-2.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"473\" data-attachment-id=\"804\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=804\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-2.png?fit=1326%2C747&amp;ssl=1\" data-orig-size=\"1326,747\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Interactive scenario reference: Overview and quick links to the scenarios that drove ALL of our work&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-2.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-2.png?fit=840%2C473&amp;ssl=1\" data-id=\"804\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-2.png?resize=840%2C473&#038;ssl=1\" alt=\"\" class=\"wp-image-804\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-2.png?resize=1024%2C577&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-2.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-2.png?resize=768%2C433&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-2.png?w=1326&amp;ssl=1 1326w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-4.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"474\" data-attachment-id=\"801\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=801\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-4.png?fit=1358%2C766&amp;ssl=1\" data-orig-size=\"1358,766\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-4\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Feature breakdown: Technology-focused look at scenario support with success criteria and links to design specs&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-4.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-4.png?fit=840%2C474&amp;ssl=1\" data-id=\"801\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-4.png?resize=840%2C474&#038;ssl=1\" alt=\"\" class=\"wp-image-801\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-4.png?resize=1024%2C578&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-4.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-4.png?resize=768%2C433&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-4.png?w=1358&amp;ssl=1 1358w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-3.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"474\" data-attachment-id=\"800\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=800\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-3.png?fit=1357%2C766&amp;ssl=1\" data-orig-size=\"1357,766\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-3\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Scenario overview: Player profile and needs, background, expected behavior and notes, story map&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-3.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-3.png?fit=840%2C474&amp;ssl=1\" data-id=\"800\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-3.png?resize=840%2C474&#038;ssl=1\" alt=\"\" class=\"wp-image-800\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-3.png?resize=1024%2C578&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-3.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-3.png?resize=768%2C434&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-3.png?w=1357&amp;ssl=1 1357w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Outcomes from the shared Xbox Game Pass Design Deck<\/h3>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:28% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"580\" data-attachment-id=\"809\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=809\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-8.png?fit=1318%2C910&amp;ssl=1\" data-orig-size=\"1318,910\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-8\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-8.png?fit=300%2C207&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-8.png?fit=840%2C580&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-8.png?resize=840%2C580&#038;ssl=1\" alt=\"\" class=\"wp-image-809 size-full\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-8.png?resize=1024%2C707&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-8.png?resize=300%2C207&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-8.png?resize=768%2C530&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-8.png?w=1318&amp;ssl=1 1318w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>The living Xbox Game Pass design document was utilized by over 240 people during its 6-month active use period. I was the primary owner and driver of the content in this document during the entire period, with some additional support from my Player Platform and game team designers. 4 observed outcomes from the use of this document at scale:<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">1. Rapid and consistent global communication at scale<\/h5>\n\n\n\n<p>Within 24 hours of release, the document was quoted back to me by a team in another time zone.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">2. Go-to onboarding tool for all disciplines and departments<\/h5>\n\n\n\n<p>Our working group in Slack grew to over 300 people &#8211; this gave us a singular, player-focused shared vision to start from every time.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">3. Vehicle for deploying updated understanding<\/h5>\n\n\n\n<p>As we improved our definition of our customers, scenarios, features, brand requirements, &amp; more, we could roll them out in one place.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">4. Quality Assurance reference and basis for test cases<\/h5>\n\n\n\n<p>Our QA teams found this scenario-based format invaluable and used it as the basis for writing all of their core test cases in production.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"design\">Phases 3 and 4: Design and Delivery<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h3 class=\"wp-block-heading\">Problem<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>Design and delivery of UX and UI\/visual design during the Xbox Game Pass project were <em>simultaneous<\/em>. Rather than a traditional sequential flow through the design process (UX &gt; Visual Design &gt; Content &gt; Engineering &gt; Loc &gt; QA), The Game Pass project was so large and so fast that several steps were parallelized, creating significant additional design complexity.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:32% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"472\" data-attachment-id=\"810\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=810\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-9.png?fit=1783%2C1002&amp;ssl=1\" data-orig-size=\"1783,1002\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-9\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-9.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-9.png?fit=840%2C472&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-9.png?resize=840%2C472&#038;ssl=1\" alt=\"Screenshot from the Xbox Game Pass design deck showing 3 timelines: the Player Platform Design timeline, the Design Evaluation (research) timeline, and Game Team support timeline\" class=\"wp-image-810 size-full\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-9.png?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-9.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-9.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-9.png?resize=1536%2C863&amp;ssl=1 1536w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-9.png?w=1783&amp;ssl=1 1783w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-9.png?w=1680&amp;ssl=1 1680w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wireframes <\/strong>were delivered to Engineering.\n<ul class=\"wp-block-list\">\n<li>Visual design and content were <strong>immediate design debt<\/strong> to address.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Localization was in parallel with engineering.<\/li>\n\n\n\n<li>QA leads weren\u2019t identified until we were near code completion.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 31%\"><div class=\"wp-block-media-text__content\">\n<p>Our design team was also unusually large and distributed, due to the broad reach and complexity of this platform-wide agreement across all games. Most projects worked with a UX \/ Visual Design pairing, with a max of 4 on high volume projects. This level of design coordination was unprecedented.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"436\" data-attachment-id=\"811\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=811\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-10.png?fit=2341%2C1213&amp;ssl=1\" data-orig-size=\"2341,1213\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-10\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-10.png?fit=300%2C155&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-10.png?fit=840%2C436&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-10.png?resize=840%2C436&#038;ssl=1\" alt=\"Image depicting the core design team members from the virtual Game Pass design team at Riot across UX and visual design. 6 UX, 5 VD on Player Platform and another 5 core designers on the game teams.\" class=\"wp-image-811 size-full\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-10.png?resize=1024%2C531&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-10.png?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-10.png?resize=768%2C398&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-10.png?resize=1536%2C796&amp;ssl=1 1536w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-10.png?resize=2048%2C1061&amp;ssl=1 2048w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-10.png?w=1680&amp;ssl=1 1680w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<h3 class=\"wp-block-heading\">Solution<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>How could we deliver wireframes and flows direct to engineering\u2026 and avoid complete rework when visuals and content came back? We worked together to adopt a MUCH more rigorous design delivery process. QUICKLY.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Specific design process challenges to solve<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">1. Cross Deliverable Parity<\/h5>\n\n\n\n<p class=\"has-small-font-size\">We needed extremely clear ways to compare deliverables: the flows, wireframes, content designs, and visual designs all needed a golden thread linking them with ease for stressed developers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">2. Brand Compliance<\/h5>\n\n\n\n<p class=\"has-small-font-size\">In early designs, we observed a trend: placeholder text and images in wireframes did not conform to Xbox brand standards due to time &#8211; but were making it into implementation, which was a risk.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">3. Content Reuse<\/h5>\n\n\n\n<p class=\"has-small-font-size\">Many key strings in our experiences were reused across screens and states. Without proper guidance, devs might implement them uniquely, increasing QA, localization, and update costs.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Design process adaptations from the Game Pass project<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Figma Delivery Files: <em>Last Known Codable<\/em><\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"369\" data-attachment-id=\"812\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=812\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-11.png?fit=1432%2C629&amp;ssl=1\" data-orig-size=\"1432,629\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-11\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-11.png?fit=300%2C132&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-11.png?fit=840%2C369&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-11.png?resize=840%2C369&#038;ssl=1\" alt=\"A screenshot of a UX delivery layer in Figma that shows well-structured screens sequenced and numbered\/labeled in situ in a flow.\" class=\"wp-image-812 size-full\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-11.png?resize=1024%2C450&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-11.png?resize=300%2C132&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-11.png?resize=768%2C337&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-11.png?w=1432&amp;ssl=1 1432w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size\">We pivoted to make sure our delivery file represented ONLY the LATEST known CODABLE state. Any developer should be able to work from the delivery file at any time.<\/p>\n\n\n\n<p class=\"has-small-font-size\">No hypotheticals.<br>No explorations.<br>No past versions.<\/p>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Wireframes and Handoff: <em>More Design Rigor<\/em><\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:36% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"434\" data-attachment-id=\"813\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=813\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-14.png?fit=1507%2C779&amp;ssl=1\" data-orig-size=\"1507,779\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-14\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-14.png?fit=300%2C155&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-14.png?fit=840%2C434&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-14.png?resize=840%2C434&#038;ssl=1\" alt=\"A screenshot from a Figma context page that captures guidance on how to correctly execute on a Game Pass Design Delivery doc.\" class=\"wp-image-813 size-full\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-14.png?resize=1024%2C529&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-14.png?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-14.png?resize=768%2C397&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-14.png?w=1507&amp;ssl=1 1507w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size\">We took a team that was comfortable working mostly in wireframes, and added several layers of rigor quickly to reduce the risk of churn later in the process.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Work in progress files split from delivery Purple \u201ccolor\u201d for overlay wireframes<\/li>\n\n\n\n<li class=\"has-small-font-size\">All wireframes delivered in situ with flows<\/li>\n\n\n\n<li class=\"has-small-font-size\">New wireframing components<\/li>\n\n\n\n<li class=\"has-small-font-size\">Tracking of UX vs VD vs Content delivery layers<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:38% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"453\" data-attachment-id=\"816\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=816\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-13.png?fit=1009%2C544&amp;ssl=1\" data-orig-size=\"1009,544\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-13\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-13.png?fit=300%2C162&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-13.png?fit=840%2C453&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-13.png?resize=840%2C453&#038;ssl=1\" alt=\"Screenshot from Figma of a wireframe version of the Web Intake screen for players coming from the Game Pass app. Strings are using StringIDs in most cases and are annotated with numbers. The wireframe is mostly purple and white.\" class=\"wp-image-816 size-full\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-13.png?w=1009&amp;ssl=1 1009w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-13.png?resize=300%2C162&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-13.png?resize=768%2C414&amp;ssl=1 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">We adopted a non-brand color (purple) as our wireframe color for clarity.<\/li>\n\n\n\n<li class=\"has-small-font-size\">Each state was clearly named, numbered, and placed in context in at least one end-to-end flow.<\/li>\n\n\n\n<li class=\"has-small-font-size\">Rather than full placeholder text, we included the content ID plus, if room, a brief description of what the content should include. This avoided placeholder text making it to launch as developers went to the Repository for the latest text.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-17.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"290\" data-attachment-id=\"817\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=817\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-17.png?fit=1880%2C649&amp;ssl=1\" data-orig-size=\"1880,649\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-17\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-17.png?fit=300%2C104&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-17.png?fit=840%2C290&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-17.png?resize=840%2C290&#038;ssl=1\" alt=\"Screenshot from Figma of the design key cross-referencing the flow placeholder for a screen with the wireframe of that screen and the content annotation key for that screen - this paired with a set of flows comprised our UX delivery to engineering and visual design.\" class=\"wp-image-817\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-17.png?resize=1024%2C353&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-17.png?resize=300%2C104&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-17.png?resize=768%2C265&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-17.png?resize=1536%2C530&amp;ssl=1 1536w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-17.png?w=1880&amp;ssl=1 1880w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-17.png?w=1680&amp;ssl=1 1680w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Annotation and Tracking: The Golden Thread<\/h4>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:37% auto\"><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"421\" data-attachment-id=\"814\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=814\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-15.png?fit=1384%2C693&amp;ssl=1\" data-orig-size=\"1384,693\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-15\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-15.png?fit=300%2C150&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-15.png?fit=840%2C421&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-15.png?resize=840%2C421&#038;ssl=1\" alt=\"\" class=\"wp-image-814 size-full\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-15.png?resize=1024%2C513&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-15.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-15.png?resize=768%2C385&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-15.png?resize=840%2C420&amp;ssl=1 840w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-15.png?w=1384&amp;ssl=1 1384w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size\">To ensure our devs knew exactly what to implement where, we added significant levels of annotation and tracking, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">New naming conventions: all screens AND strings named and labeled in deliveries<\/li>\n\n\n\n<li class=\"has-small-font-size\">All strings tracked in a central Airtable repository for content design SSOT<\/li>\n\n\n\n<li class=\"has-small-font-size\">Central tracking of all files and deliveries and their process status<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Content Repository: From Complexity to Consistency<\/h4>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-small-font-size\">I drew on my past experience shipping console games to prepare the team for the rigor of shipping to a platform operator\u2019s brand standards. By creating a central content repository in Airtable and asking all designers to give each string an abstract string ID, it enabled us to move more quickly and effectively:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Wireframes would typically reference string ID only.<\/li>\n\n\n\n<li class=\"has-small-font-size\">All writing and editing could occur in one place.<\/li>\n\n\n\n<li class=\"has-small-font-size\">Developers could see where a string should be reused.<\/li>\n\n\n\n<li class=\"has-small-font-size\">We could search all 100+ strings by tag or text.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color has-small-font-size wp-elements-6987eeeb5f9978bb6a8215d7cfcd1b12\"><strong>This approach prevented a last-minute ship slip when Microsoft and Riot changed the terms of the data sharing contract less than 2 weeks before launch, requiring 3 key legal strings to update in 22 languages.<\/strong><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"445\" data-attachment-id=\"815\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=815\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-16.png?fit=1871%2C992&amp;ssl=1\" data-orig-size=\"1871,992\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image-16\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-16.png?fit=300%2C159&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-16.png?fit=840%2C445&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-16.png?resize=840%2C445&#038;ssl=1\" alt=\"\" class=\"wp-image-815 size-full\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-16.png?resize=1024%2C543&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-16.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-16.png?resize=768%2C407&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-16.png?resize=1536%2C814&amp;ssl=1 1536w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-16.png?w=1871&amp;ssl=1 1871w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/image-16.png?w=1680&amp;ssl=1 1680w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Influence across Game Teams<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Roadmap alignment and indirect influence<\/h5>\n\n\n\n<p><em>I convinced 5 overbooked game teams to commit to important player-facing features like benefit awareness notifications by focusing my design communications on player impact with respect to their games.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-small-font-size\">The \u201cminimum lovable\u201d product definition was generally accepted by senior leaders, but not an immediate commitment from our 5 game teams. Each team already had a full schedule, and I was asking them to drop work to add new features like in-game notifications. I turned the \u201cnos\u201d into \u201cyes\u201d by focusing on player experience, and clearly describing to product stakeholders the degraded experience players would receive in game without the notifications.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/VAL_Unlock.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"473\" data-attachment-id=\"819\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=819\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/VAL_Unlock.png?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"VAL_Unlock\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/VAL_Unlock.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/VAL_Unlock.png?fit=840%2C473&amp;ssl=1\" data-id=\"819\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/VAL_Unlock.png?resize=840%2C473&#038;ssl=1\" alt=\"Xbox Game Pass benefit unlock notification as seen in VALORANT at launch\" class=\"wp-image-819\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/VAL_Unlock.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/VAL_Unlock.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/VAL_Unlock.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/VAL_Unlock.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/VAL_Unlock.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/VAL_Unlock.png?w=1680&amp;ssl=1 1680w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/Xbox-TFTMobile.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"409\" data-attachment-id=\"818\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=818\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/Xbox-TFTMobile.jpg?fit=2220%2C1080&amp;ssl=1\" data-orig-size=\"2220,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Xbox-TFTMobile\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/Xbox-TFTMobile.jpg?fit=300%2C146&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/Xbox-TFTMobile.jpg?fit=840%2C409&amp;ssl=1\" data-id=\"818\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/Xbox-TFTMobile.jpg?resize=840%2C409&#038;ssl=1\" alt=\"Xbox Game Pass benefit unlock notification as seen in TeamFight Tactics Mobile at launch\" class=\"wp-image-818\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/Xbox-TFTMobile.jpg?resize=1024%2C498&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/Xbox-TFTMobile.jpg?resize=300%2C146&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/Xbox-TFTMobile.jpg?resize=768%2C374&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/Xbox-TFTMobile.jpg?resize=1536%2C747&amp;ssl=1 1536w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/Xbox-TFTMobile.jpg?resize=2048%2C996&amp;ssl=1 2048w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/Xbox-TFTMobile.jpg?w=1680&amp;ssl=1 1680w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Cross-game cohesion and design alignment<\/h5>\n\n\n\n<p><em>I channeled creative energy from two different game teams into committed new feature work across our games that exceeded even our minimum lovable product standard while remaining cohesive and brand-aligned.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-small-font-size\">About halfway through the project, two entirely different design teams (League of Legends and VALORANT) approached me with the same NEW feature idea: a tray indicator that would show players the aggregate of all currently unlocked benefits. I called our \u201ccouncil\u201d together for one of the most impactful 30 minute meetings of my career, suggesting we align across games:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Common terminology and iconography (I spearheaded this)<\/li>\n\n\n\n<li class=\"has-small-font-size\">Neutral terminology to future and console proof the feature<\/li>\n\n\n\n<li class=\"has-small-font-size\">A common design for games that have more than 1 reward program<\/li>\n\n\n\n<li class=\"has-small-font-size\">Rules for when a game needs to implement this feature (LoR and WR did not)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/LoL-XBGP.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"473\" data-attachment-id=\"820\" data-permalink=\"https:\/\/portfolio.cherylplatz.com\/?attachment_id=820\" data-orig-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/LoL-XBGP.png?fit=1589%2C894&amp;ssl=1\" data-orig-size=\"1589,894\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"LoL-XBGP\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/LoL-XBGP.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/LoL-XBGP.png?fit=840%2C473&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/LoL-XBGP.png?resize=840%2C473&#038;ssl=1\" alt=\"\" class=\"wp-image-820\" srcset=\"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/LoL-XBGP.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/LoL-XBGP.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/LoL-XBGP.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/LoL-XBGP.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2024\/02\/LoL-XBGP.png?w=1589&amp;ssl=1 1589w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><figcaption class=\"wp-element-caption\">Screenshot of my League of Legends client at launch with the Rewards Programs tray visible &#8211; it shows Game Pass as an active program and shows I had unlocked 162 champions, 127 one star little legends, and 4 arena skins as part of my benefits.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"ship\">Outcomes of the Riot + Xbox Game Pass design engagement<\/h2>\n\n\n\n<p>We successfully launched new global sign-in and entitlement services across all of Riot\u2019s games that communicated with the Game Pass service in real time to provide benefits to players. The project exceeded expectations but financial and engagement numbers are under NDA.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>No large-scale player-facing service incidents on the Game Pass services were encountered during my employment at Riot.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>Players loved the premium feel of the experience and how the extra access to content made learning the game feel more satisfying.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>The design and collaboration improvements we pioneered became a model for multiple future projects across Riot.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-pullquote has-small-font-size\"><blockquote><p><em>\u201cMy friends and I really enjoy the integration with Valorant. It makes the learning curve for new players less steep and much easier for everyone to adapt to new characters, an overall positive impact on the gaming experience.\u201d<\/em><\/p><\/blockquote><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-pullquote has-small-font-size\"><blockquote><p><em>\u201cI have to say that the whole Xbox Game Pass partnership feels good and premium. I love it when I see that golden ticket at the top of my screen \ud83d\ude05\u201d<\/em><\/p><\/blockquote><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Project Brief In less than 6 months, create a seamless service connection between Riot Games and Xbox Game Pass that allows any Game Pass member to unlock a wide variety of Riot game content on a rental basis in each of Riot\u2019s PC and mobile games worldwide, while maintaining our high standards of player trust [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[83,15,87,54,84,58,59,24,17],"tags":[45,88],"class_list":["post-745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-services","category-consumer-products","category-cross-channel-experiences","category-commerce","category-information-architecture","category-leadership","category-management","category-product-design","category-video-games","tag-complexity","tag-video-games"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/allgames-card-v6-final-lesstext-1920.jpg?fit=1439%2C810&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p92M1g-c1","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":768,"url":"https:\/\/portfolio.cherylplatz.com\/?p=768","url_meta":{"origin":745,"position":0},"title":"Riot Games Affiliate Program","author":"cplatz","date":"July 30, 2022","format":false,"excerpt":"When I became Director of User Experience for the Player Platform at Riot Games, one of my team members was supporting the Riot Partner Program, which at the time had been through 2 closed pilot trials. We'd gained valuable insight from those trials, but it was clear the initial version\u2026","rel":"","context":"In &quot;Consumer Products&quot;","block_context":{"text":"Consumer Products","link":"https:\/\/portfolio.cherylplatz.com\/?cat=15"},"img":{"alt_text":"A marketing image of the Riot Affiliate collections page, showing Star Guardians content.","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/07\/rpp-collections-article-image-scaled.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/07\/rpp-collections-article-image-scaled.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/07\/rpp-collections-article-image-scaled.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/07\/rpp-collections-article-image-scaled.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/07\/rpp-collections-article-image-scaled.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":645,"url":"https:\/\/portfolio.cherylplatz.com\/?p=645","url_meta":{"origin":745,"position":1},"title":"Disney Friends DS","author":"cplatz","date":"October 9, 2017","format":false,"excerpt":"As Lead Producer on Disney Friends, I owned the vision and delivery of an ambitious new game that blended four unique cinematic universes with a single, cohesive gameplay mechanic. We became one of the first Nintendo DS titles to incorporate speech recognition, but had to do so in a way\u2026","rel":"","context":"In &quot;Conversational UI&quot;","block_context":{"text":"Conversational UI","link":"https:\/\/portfolio.cherylplatz.com\/?cat=50"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2021\/10\/Screen-2d.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":77,"url":"https:\/\/portfolio.cherylplatz.com\/?p=77","url_meta":{"origin":745,"position":2},"title":"Echo Look (Product and VUI Design)","author":"cplatz","date":"June 4, 2018","format":false,"excerpt":"I was hired to help a fledgling product team transform their initial concept lab pitch into a production-worthy multimodal design for an entirely new hardware product category at Amazon. Problem statement How might we create a completely new experience that helps customers manage their wardrobes, combining natural user interfaces with\u2026","rel":"","context":"In &quot;Consumer Products&quot;","block_context":{"text":"Consumer Products","link":"https:\/\/portfolio.cherylplatz.com\/?cat=15"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2017\/08\/echo-look-2.jpg?fit=800%2C449&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2017\/08\/echo-look-2.jpg?fit=800%2C449&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2017\/08\/echo-look-2.jpg?fit=800%2C449&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2017\/08\/echo-look-2.jpg?fit=800%2C449&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":270,"url":"https:\/\/portfolio.cherylplatz.com\/?p=270","url_meta":{"origin":745,"position":3},"title":"Design leadership: Power platform admin center","author":"cplatz","date":"September 27, 2018","format":false,"excerpt":"On November 1, 2017, I took on a new role at Microsoft as the Design Lead for a new and ambitious cross-product initiative, which 10 months later was released as the Power platform admin center. Read more about the site in Microsoft's words at the official press release. Problem Statement\u2026","rel":"","context":"In &quot;Cloud Services&quot;","block_context":{"text":"Cloud Services","link":"https:\/\/portfolio.cherylplatz.com\/?cat=83"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/09\/EnvHub365%402x.png?fit=1200%2C738&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/09\/EnvHub365%402x.png?fit=1200%2C738&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/09\/EnvHub365%402x.png?fit=1200%2C738&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/09\/EnvHub365%402x.png?fit=1200%2C738&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2018\/09\/EnvHub365%402x.png?fit=1200%2C738&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":200,"url":"https:\/\/portfolio.cherylplatz.com\/?p=200","url_meta":{"origin":745,"position":4},"title":"Alexa Skill: Trainer Tips","author":"cplatz","date":"February 15, 2016","format":false,"excerpt":"When I joined the Alexa team, the Skills store was still in its infancy. One of my first responsibilities on the team was to perform skill submission reviews, which gave me a unique perspective on the strengths and weaknesses of the early Skills platform. Still, I wanted to learn more\u2026","rel":"","context":"In &quot;Cloud Services&quot;","block_context":{"text":"Cloud Services","link":"https:\/\/portfolio.cherylplatz.com\/?cat=83"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2016\/02\/TrainerTips-Skill-e1516005279745.png?fit=366%2C448&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":409,"url":"https:\/\/portfolio.cherylplatz.com\/?p=409","url_meta":{"origin":745,"position":5},"title":"Microsoft Teams Enablement","author":"cplatz","date":"March 4, 2021","format":false,"excerpt":"The Teams Enablement project at the Gates Foundation was a yearlong effort to support the deployment of Teams to the foundation in a manner that minimized disruption and maximized employee success, launched over a year early in response to the findings from my earlier Employee Experience discovery project.\u00a0I (and eventually,\u2026","rel":"","context":"In &quot;Cross-Channel Experiences&quot;","block_context":{"text":"Cross-Channel Experiences","link":"https:\/\/portfolio.cherylplatz.com\/?cat=87"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2021\/03\/TeamsReadyRooms-HeroImage-scaled.jpg?fit=1200%2C771&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2021\/03\/TeamsReadyRooms-HeroImage-scaled.jpg?fit=1200%2C771&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2021\/03\/TeamsReadyRooms-HeroImage-scaled.jpg?fit=1200%2C771&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2021\/03\/TeamsReadyRooms-HeroImage-scaled.jpg?fit=1200%2C771&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2021\/03\/TeamsReadyRooms-HeroImage-scaled.jpg?fit=1200%2C771&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/posts\/745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=745"}],"version-history":[{"count":10,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/posts\/745\/revisions"}],"predecessor-version":[{"id":841,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/posts\/745\/revisions\/841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=\/wp\/v2\/media\/746"}],"wp:attachment":[{"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portfolio.cherylplatz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}