{"id":768,"date":"2022-07-30T06:26:00","date_gmt":"2022-07-30T06:26:00","guid":{"rendered":"https:\/\/portfolio.cherylplatz.com\/?p=768"},"modified":"2023-07-25T06:33:15","modified_gmt":"2023-07-25T06:33:15","slug":"riot-games-affiliate-program","status":"publish","type":"post","link":"https:\/\/portfolio.cherylplatz.com\/?p=768","title":{"rendered":"Riot Games Affiliate Program"},"content":{"rendered":"\n

When I became Director of User Experience for the Player Platform at Riot Games, one of my team members was supporting the Riot Partner Program, which at the time had been through 2 closed pilot trials. We’d gained valuable insight from those trials, but it was clear the initial version of the experience would not be suitable for wider release.<\/p>\n\n\n\n

I stepped in to grow my team’s cross-regional support of this critical initiative, collaboratively shaped the strategic vision with the product director, and helped my team launch the public beta in sync with the huge Star Guardian launch for the League of Legends product, with the net effect of enabling Riot influencers to earn money on content sales for the first time in Riot history. Product development for this feature is ongoing.<\/p>\n\n\n\n

More information:<\/strong> “Riot is Testing Out a New Affiliate Product<\/a>,” Riot Games Blog, July 2022<\/p>\n\n\n\n

Role<\/strong><\/td>Director of User Experience<\/td><\/tr>
Design Team<\/strong><\/td>UX Designer II (LAX) and Visual Design Artist II
New hire: UX Designer II, Dublin
New hire: Lead UX Designer <\/td><\/tr>
Stakeholders<\/strong><\/td>CEO, co-founder, Global Publishing, Director of Commerce<\/td><\/tr>
Partners<\/strong><\/td>Director of Content Experiences; Senior Manager for Player Experiences; Engineering Manager for Web Experiences; CE program manager, delivery manager, and engineers; Researcher and data analyst<\/td><\/tr>
Responsibilities<\/strong><\/td>– Collaboratively drive core player-focused project strategy and ensure continued alignment
– Hire new UX talent to support the broader Commerce team
– Help the team define improved working norms and leadership relationships
– Encourage improvements to team process and working relationships
– Coach my lead on potential tools, techniques, and frameworks for planning and scheduling
– Review team deliverables and provide guidance where needed<\/td><\/tr>
Impact<\/strong><\/td>– Took vision from a functionality-focused vision to a player-focused vision that brought more partners onboard
– Healed communication and working relationship between two previously siloed teams
– Grew UX on Commerce from 1 person to 3 in 3 months, and provided regular performance feedback
– Helped my team draw firm lines to prevent work overload where possible, and partnered with my lead to run root cause where unexpected events caused work spikes
– Coached my UX team to many distributed work process improvements with Slack and meeting arrangements that improved communications and efficiency
– The Affiliate Program Beta launched in July 2022 in tandem with its target campaign, and exceeded all estimates for sales and engagement.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

When I became Director of User Experience for the Player Platform at Riot Games, one of my team members was supporting the Riot Partner Program, which at the time had been through 2 closed pilot trials. We’d gained valuable insight from those trials, but it was clear the initial version of the experience would not […]<\/p>\n","protected":false},"author":1,"featured_media":734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[15,54,71,24,17],"tags":[],"class_list":["post-768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-products","category-commerce","category-service-design","category-product-design","category-video-games"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/07\/rpp-collections-article-image-scaled.jpg?fit=2560%2C1441&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p92M1g-co","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":745,"url":"https:\/\/portfolio.cherylplatz.com\/?p=745","url_meta":{"origin":768,"position":0},"title":"Riot + Xbox Game Pass: Design Project Leadership","author":"cplatz","date":"October 1, 2023","format":false,"excerpt":"Project Brief In less than 6 months, create a seamless service connection between Riot Games and Xbox Game Pass that allows any Game Pass member to unlock a wide variety of Riot game content on a rental basis in each of Riot\u2019s PC and mobile games worldwide, while maintaining our\u2026","rel":"","context":"In "Cloud Services"","block_context":{"text":"Cloud Services","link":"https:\/\/portfolio.cherylplatz.com\/?cat=83"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/allgames-card-v6-final-lesstext-1920.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/allgames-card-v6-final-lesstext-1920.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/allgames-card-v6-final-lesstext-1920.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/allgames-card-v6-final-lesstext-1920.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/portfolio.cherylplatz.com\/wp-content\/uploads\/2022\/08\/allgames-card-v6-final-lesstext-1920.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":400,"url":"https:\/\/portfolio.cherylplatz.com\/?p=400","url_meta":{"origin":768,"position":1},"title":"Visitor Management System","author":"cplatz","date":"March 3, 2021","format":false,"excerpt":"The aging\u00a0visitor management system\u00a0(VMS) at the Foundation had hit end of life. 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