More information: “Riot is Testing Out a New Affiliate Product,” Riot Games Blog, July 2022
| Role | Director of User Experience |
| Design Team | UX Designer II (LAX) and Visual Design Artist II New hire: UX Designer II, Dublin New hire: Lead UX Designer |
| Stakeholders | CEO, co-founder, Global Publishing, Director of Commerce |
| Partners | Director of Content Experiences; Senior Manager for Player Experiences; Engineering Manager for Web Experiences; CE program manager, delivery manager, and engineers; Researcher and data analyst |
| Responsibilities | – Collaboratively drive core player-focused project strategy and ensure continued alignment – Hire new UX talent to support the broader Commerce team – Help the team define improved working norms and leadership relationships – Encourage improvements to team process and working relationships – Coach my lead on potential tools, techniques, and frameworks for planning and scheduling – Review team deliverables and provide guidance where needed |
| Impact | – Took vision from a functionality-focused vision to a player-focused vision that brought more partners onboard – Healed communication and working relationship between two previously siloed teams – Grew UX on Commerce from 1 person to 3 in 3 months, and provided regular performance feedback – Helped my team draw firm lines to prevent work overload where possible, and partnered with my lead to run root cause where unexpected events caused work spikes – Coached my UX team to many distributed work process improvements with Slack and meeting arrangements that improved communications and efficiency – The Affiliate Program Beta launched in July 2022 in tandem with its target campaign, and exceeded all estimates for sales and engagement. |
