Ecommerce – Cheryl Platz

Cloud Services, Consumer Products, Cross-Channel Experiences, Ecommerce, Information Architecture, Leadership, Management, UX and Product Design, Video Games

Riot + Xbox Game Pass: Design Project Leadership

Project Brief In less than 6 months, create a seamless service connection between Riot Games and Xbox Game Pass that allows any Game Pass member to unlock a wide variety of Riot game content on a rental basis in each of Riot’s PC and mobile games worldwide, while maintaining our…

Consumer Products, Ecommerce, Service Design, UX and Product Design, Video Games

Riot Games Affiliate Program

When I became Director of User Experience for the Player Platform at Riot Games, one of my team members was supporting the Riot Partner Program, which at the time had been through 2 closed pilot trials. We'd gained valuable insight from those trials, but it was clear the initial version…

Ecommerce, Enterprise Experiences, Information Architecture, Leadership, UX and Product Design

Azure Marketplace Gallery Filter

When we launched the new Azure Marketplace in January of 2017, we initially adopted the category control from AppSource.com, both for consistency and expediency on our tight timeline. After launch, however, customer feedback via verbatims and quantitative data began to suggest that our customers had a problem with wayfinding. The…

Ecommerce, Enterprise Experiences, UX and Product Design

Marketplace Landing Pages

In early 2017, analysis of the AppSource.com telemetry revealed a potentially significant problem with the landing experience on AppSource.com, which was launched prior to my time partnering with the team. In partnership with our marketing and merchandising product managers, I worked to help both the AppSource and Azure Marketplace teams…

Cloud Services, Ecommerce, Enterprise Experiences, UX and Product Design

Azure Marketplace 2.0

In the fall of 2016, my responsibilities as the Azure Framework Design Lead expanded to include direct responsibility for our pro developer marketplaces. When we began, the only active marketplace in our purview was AppSource.com, but there was an immediate need to take the lessons learned on AppSource and apply…