Azure Marketplace Gallery Filter

Azure Marketplace Gallery Filter

When we launched the new Azure Marketplace in January of 2017, we initially adopted the category control from AppSource.com, both for consistency and expediency on our tight timeline. After launch, however, customer feedback via verbatims and quantitative data began to suggest that our customers had a problem with wayfinding. The issue largely stemmed from the difference in information architecture between the sites. AppSource categories correspond to products and were more rigidly hierarchical, while Azure Marketplace categories had overlap and a less rigid hierarchy. I proposed to the team that we begin an exploration of alternate filtering models, and the team…
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