amazon – Cheryl Platz

Echo Look (Product and VUI Design)

Consumer Products, Conversational UI, Cross-Channel Experiences, Information Architecture, Leadership, Multimodal Interfaces, Prototyping + Development, Research, Touch & Tablet UI, UX and Product Design, Voice Interfaces

I was hired to help a fledgling product team transform their initial concept lab pitch into a production-worthy multimodal design for an entirely new hardware product category at Amazon. Problem statement How might we create a completely new experience that helps customers manage their wardrobes, combining natural user interfaces with traditional user interfaces and Amazon shopping technology? At the time I was hired, a concept lab team had identified a product opportunity combining fashion with natural user interfaces, and had received funding for a small pod of full time employees to work on the concept as a secretive, "tented" project team.…

Alexa Skill: My Countdown

Cloud Services, Consumer Products, Prototyping + Development, UX and Product Design, Voice Interfaces

My second published Alexa skill was born from a request from a dear friend. We were planning a joint family trip to Disney World, and my goddaughter wanted to know how long until the big day. Wouldn't it be nice to have a skill to make it easier for her mom to answer that question? Have an Alexa device? Enable the My Countdown skill for free today! The design process for this skill was somewhat unique. I initially designed the skill as the core example around which I built the sample deliverables for my now world-renowned voice design workshop, Giving…

Alexa Notifications and Interruption Model

Chatbots, Cloud Services, Consumer Products, Conversational UI, Cross-Channel Experiences, Information Architecture, Leadership, Multimodal Interfaces, Service Design, Touch & Tablet UI, UX and Product Design, Voice Interfaces

Upon joining the central Alexa Voice Design team in late 2015, my first order of business was to tackle a complicated systems design problem: how could we adapt a primarily single-threaded, voice-forward, reactive experience to allow proactive notifications? There was a great deal of caution surrounding the effort, as our product has been invited into homes, and we did not want to violate that trust. Further complicating matters was the as-then-unannounced Echo Show, which completely changed the interaction paradigm. While Echo had not supported large-scale multitasking, the Echo Show introduced the concept of navigation and a sort of back stack.…

Alexa: Do Not Disturb

Cloud Services, Consumer Products, Conversational UI, Cross-Channel Experiences, Multimodal Interfaces, Touch & Tablet UI, UX and Product Design, Voice Interfaces

In parallel with our efforts on Alexa Notifications, I was asked to drive the completion of the Do Not Disturb feature. DND applied not just to Notifications but to Communications (calls/messaging), which meant a separate team of stakeholders and faster deadlines than the longer-term Notifications project. As with Alexa Notifications, I led the design side of this effort in partnership with Carl Mekala (and Sharbani Roy) from the product management team. This was my most "traditional" VUI design engagement during my time on the Alexa team - while some was new-product (Echo Look) and some was more systems design (Notifications/Interrupt…

Alexa Skill: Trainer Tips

Cloud Services, Consumer Products, Conversational UI, Leadership, Prototyping + Development, UX and Product Design, Voice Interfaces

When I joined the Alexa team, the Skills store was still in its infancy. One of my first responsibilities on the team was to perform skill submission reviews, which gave me a unique perspective on the strengths and weaknesses of the early Skills platform. Still, I wanted to learn more deeply, and the best way to do that was to dive back into coding and develop my own Alexa skill. Do you have an Alexa device? Install the Trainer Tips skill for free! I developed Trainer Tips in early 2016, and it was one of the first 1000 skills approved…