Azure Marketplace Gallery Filter

Azure Marketplace Gallery Filter

E-commerce, Enterprise Experiences, Information Architecture, Leadership, UX and Product Design
When we launched the new Azure Marketplace in January of 2017, we initially adopted the category control from AppSource.com, both for consistency and expediency on our tight timeline. After launch, however, customer feedback via verbatims and quantitative data began to suggest that our customers had a problem with wayfinding. The issue largely stemmed from the difference in information architecture between the sites. AppSource categories correspond to products and were more rigidly hierarchical, while Azure Marketplace categories had overlap and a less rigid hierarchy. I proposed to the team that we begin an exploration of alternate filtering models, and the team…
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Marketplace Landing Pages

Marketplace Landing Pages

E-commerce, Enterprise Experiences, UX and Product Design
In early 2017, analysis of the AppSource.com telemetry revealed a potentially significant problem with the landing experience on AppSource.com, which was launched prior to my time partnering with the team. In partnership with our marketing and merchandising product managers, I worked to help both the AppSource and Azure Marketplace teams develop a roadmap for improving the landing experience. Problem Statement Since both AppSource.com and Azure Marketplace are driven by the same underlying marketplace framework, problems from both sites are indicated below. Customer satisfaction as measured from the home page on AppSource.com was extremely low Azure Marketplace lacked a home page,…
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Azure Marketplace 2.0

Azure Marketplace 2.0

Cloud Services, E-commerce, Enterprise Experiences, UX and Product Design
In the fall of 2016, my responsibilities as the Azure Framework Design Lead expanded to include direct responsibility for our pro developer marketplaces. When we began, the only active marketplace in our purview was AppSource.com, but there was an immediate need to take the lessons learned on AppSource and apply them to a completely new approach to the existing Azure Marketplace. Role and Team For the 2.0 version of the Azure Marketplace, I was the sole designer, working with 3-4 program manager partners and several UI developers on a daily basis. In addition, I partnered with our team's content designer…
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